In 2019, five college students in the Textiles, Merchandising and Design program at Middle Tennessee State University (MTSU) came together because all of them had the thought of having an ethical clothing brand. After graduation, all of them decided to give it a try and make all these thoughts come true. They thought of a brand that will help the environment by using sustainable fabrics and natural dyes. These ladies wanted their brand to be seen as natural, adventurous, sustainable and fearless. A brand that makes you want to wander around and makes you want to follow your instinct, and, by that, Wandering Instinct was born!

 

Wandering Instinct is a sustainable clothing brand for women ages 20 to 35. The brand was established to provide ethical active wear for customers to enjoy keeping the environment safe. Every product is made to meet the highest ethical and environmental standards from the start to the finish of the process. Today, Millennials want to do something for our planet, and they want to be able to be involved in changes. Wandering Instinct does event workshops that welcomes our clients to learn how to naturally dye their own T-Shirt and ten percent of those proceeds go to our partnerships with non-profit organizations like Rainforest Alliance, Sierra Club, Sustainable Endowments Institute and Green America. We show our consumers that it takes more than being a clothing brand to help better our ecosystem.